Fashion Promotion project “IMPERFECTION” w1


Today I started new project with the central theme Imperfection. The task is to make a 2-3 min fashion film. Now, I’ve never done a fashion film before so this is definitely something new and exiting to me. Straight away, there’s two things in my head  I’m thinking of is the topic itself (Imperfection) and Fashion Film. Already planning mind maps for those two.

Imperfection is such a wide, but at the same time not at all, topic. I don’t know what’s longer, to talk about perfection or imperfection. The way I see it, there’s no such thing as perfect and not perfect, believe me, it’s all balanced. For me balance – is life, there’s two sides to everything, bright and dark, black and white, good and bad and there’s always a little bit of good in bad and a little bit of bad in good. It’s balanced. Perfection and Imperfection are two opposite sides that change their colors all the time. They never stay the same and it’s different for everyone. The idea of perfection changes constantly, it’s like a fashion trend or a magazine issue , it’s different, it’s mutating from one thing to another, sometimes it leaves some marks behind it, sometimes it takes everything it could take, leaving us with nothing but memories of what it was like, and that’s the beauty of it. For some people it’s their job to predict what people are gonna like, what they’re gonna hate. Call it brainwash or just smart marketing, either way it works because people let social media and any other media control them and their minds. I’m not really sure if you have a choice these days. That’s debatable. But what social media does, it simply puts someone else’s idea of perfection in your head. Which is sad but this is the world we live in.

I feel like 21 century is the craziest time planet Earth have experienced yet. Why people never ask themselves why are they so after this idea of perfection? Why can’t you just be okay with the way you look originally. I feel like instead of hiding your flaws, you should embrace them, because they tell your story. When you hide your imperfections you become like everyone else and where is fun in that? For me perfect is a synonym to the word fake. You people might not get it, but Barbie doll was one of the first things to start this “perfect” cult, even thought it’s just an innocent kid toy. People tend to forget that either they like it or not, there’s always gonna be someone better, with bigger car, bigger phone, bigger ass but that does not mean that in order to be happy and feel complete you should have all of those things. However, can’t not mention that it does give you some kind of motivation and desire to “work for something”, but why can’t you take that desire to get small waste and big butt (because that’s what guys into these days) and put this energy into wanting to educate yourself, read something or even if you do wanna work on yourself, by doing fitness, some people might not realise it, but they’re running on that treadmill not because they wanna improve their health, but because they seek this approvement from others, that they do look good, running after likes on the picture people tend to forget who they doing this for and this is where it gets messed up. It used to be all about self love, now it’s all about self promotion. People create whole new empires for themselves, new worlds where they can show their good, pretty side of them, perfectly edited and accompanied with a cheesy caption. I know that because I’m part of this narcissistic era.


Fashion Promotion project “IMPERFECTION” w1

Sainsbury Centre For the Visual Arts.


The Sainsbury Centre was first conceived after Sir Robert and Lady Sainsbury generously gave their art collection to the University of East Anglia in 1973.

Designed between 1974 and 1976, the Sainsbury Centre for Visual Arts was the first major public building designed by now renowned architect Norman Foster. The chosen location was a sloping east-west site by the River Yare, at the very edge of campus.

Over 40 years Robert and Lisa Sainsbury collected works of art which ranged across time and place. They sought work both from major European artists, as well as art and antiquities from different periods and cultures around the world.When the Sainsbury Centre first opened in 1978, it housed the Living Area, displaying the Robert and Lisa Sainsbury Collection and a temporary exhibition gallery at the east end.

Beyond the Living Area was space for the University’s Art History department, two mezzanines – one for a study area and the other to display collections – plus a restaurant at the west end.

The Sainsburys were equally radical in commissioning the young Norman Foster in 1974 as architect for the new building to house their works. Sir Robert saw Foster’s innovative building as the great jewel of the Sainsbury Collection. After Foster proposed a new partially underground Crescent Wing to the east, by the late 1980s, it was open in 1991, offering new office and temporary exhibition areas, a storage area, technical workshops and a state-of-the-art conservation laboratory.

So, I went on a research trip with my college to the Sainsbury Centre For the Visual Arts and visited two exhibitions, one of them was “FIJI: ART & LIFE IN THE PACIFIC”, the largest and most comprehensive exhibition about Fiji ever assembled, it tells us about the art and cultural history of Fiji since the late 18th century. Over 270 works of art, including European paintings and historic photographs. And the second one was “MASTERS OF JAPANESE PHOTOGRAPHY”. This exhibition explores the work of some of the most prominent Japanese photographers of the second half of the twentieth century, including Nobuyoshi Araki, Eikoh Hosoe and Kikuji Kawada. Unfortunately, they did not allow to take any photographs at this exhibition and I had to pay 2£ pounds for the entry, but it
was worth it, truly beautiful, dramatic and legendary photographs shows a generation that grew up in the aftermath of the Second World War, their work addresses both their personal experiences and the evolution of Japanese society. From Araki’s exuberant flowers to Hosoe’s lyrical portraits, these fascinating images encapsulate the natural beauty and social complexity of Japan.

After looking at all of the exhibits these were the ones I chose to include in my CS blog.

This is Head-dress frontlet, it came from North America, Northwest Coast from Kaigani Haida people (?). Made in 19th century it’s made from wood, abalo15218298_1095616177202418_1376558751_nne shell, sinew and pigment. Acquired in 1974. The reason I chose this exhibit is I really love the colours I see when I look at it, the orange/brick colour wooden body of this mystical creature, creates such interesting contrast between the colours of the abalone shell. The colour of the abalone shell reminds me of chameleon because of the diversity of colours but at the same time I see the glimpses of dark blue, green, maybe a bit of yellow that creates this rich emerald colour that reminds me of the ocean but the part that no human gets to see, very deep in the ocean where it’s dark and cold, only water around and the colour of the shell for me really symbolises the water and I like how these two
materials, “dry” (wood) and “wet” (shell) work together.

The second piece was a painting. “Two Figures in a Room”, 1959 by Francis Bacon (1909-1992), made15175371_1095616163869086_1145120027_n in England, oil on canvas. I liked this painting again, because of the use and combinations of colours artist used and how modern it is, remembering the fact that it was made in 1959. I also like that I can see obvious and free brushstrokes that really help you understand the way this artist works and his style. Also, this painting is simple in the way that the focal point is in the middle (more to the right) where the artist illustrated two figures on a fairly simple background that consists of 3 colours, burgundy floor, light blue wall separated by the bold, thick green line across it. Great painting, I would love to put it in my living room.


Third piece was a Head-dress ornament in the form of a fox. From Peru, Moche style, c. AD 1-800, made from gilt copper and shell greenstone. My first thought was when I saw this exhibit, without reading the description yet, for some reason it looked very contemporary to me, I would have never thought this piece was that old, I can clearly see the poor conditions this ornament is due to it’s age, but it does look very urban. I also like the small pieces of shell, I believe, that the inside of fox’s ears are decorated with. I find it challenging to imagine this piece being a head-dress ornament, because I’m not really sure how you attach it to your head and how it is supposed to sit and look, but I definitely like the idea of it.

Sainsbury Centre For the Visual Arts.

Performance and Installation Art.


Installation art is a relatively new genre of contemporary art – practised by an increasing number of postmodernist artists – which involves the configuration or “installation” of objects in a space, such as a room or warehouse. The resulting arrangement of material and space comprises the “artwork”.

Because an installation usually allows the viewer to enter and move around the configured space and/or interact with some of its elements, it offers the viewer a very different experience from,say, a traditional painting or sculpture which is normally seen from a single reference point. Furthermore, an installation may engage several of the viewer’s senses including touch, sound and smell, as well as vision.

Installation art ranges from the very simple to the very complex. It can be gallery based, computer-based, electronic-based, web-based – the possibilities are limitless and depend entirely upon the artist’s concept and aims. Almost any type of material or media can be used, including natural or man-made objects, painting and sculpture, as well as recent media such as film, animation, various forms of photography, live performance art (including happenings), sound and audio.

Some compositions are strictly indoor, while others are public art, constructed in open-air community spaces, or projected on public buildings. Some are mute, while others are interactive and require audience participation.

For example, In Cut Piece, an early piece of feminist art first staged in 1964, Yoko Ono knelt on the ground and laid down a pair of scissors. The audience were invited to come forward and cut off any piece of her clothing. it started politely but became more and more threatening as her clothes were reduced to rags she kneeled in her underwear. In my opinion, it is a very brave thing to do and it’s kind of ironical as well, the way it ended, so typical of us human start slowly and politely and then because of our stupidity and ego to over do something, destroy it, use it.  We’re like devourers all we do is consume. This is how I see Yoko Ono’s performance but judging more on the audience’s behaviour like bunch of monkeys or testing mice. Yet it’s Art.

James Turrell. Projection Sculpture. Houghton Hall, Norfolk, England 2015

(not finished yet)

Performance and Installation Art.


The idea of postmodernism came from honesty and realization, that we are not living in a perfect society. It’s all about truth. As time goes people get bored of what’s in front of them and they crave for something modern, something new. New technology, new society, new political ideas etc. Not long time ago, people had this image in their head of perfect life or like a perfect world – “utopia”, which is quiet impossible to reach and doesn’t always lead to success and because of that people had to learn how to deal with the idea of the future being not so bright as they imagined – “dystopia”. It’s like yin-yang, where “yin” is people living in past, living this organic “perfect” life, it’s almost like a non-existent society, it’s utopia, it’s a dream, it’s a brainwash. And “yang” is the complete opposite, it’s reality, it’s a modern change that brings dystopia. So to sum up, postmodernism is a way of thinking about culture, architecture, art, philosophy and many other things. Like any other art movements it has it’s mind games.Postmodernism says that there is no real truth. It says that knowledge is always made or invented and not discovered. Because knowledge is made by people, a person cannot know something with certainty – all ideas and facts are ‘believed’ instead of ‘known’. People believe that they know what the truth is, but they will think that the truth is something different later. This is the opposite of ‘objectivity’, which says that the truth is always there and people have to discover it.


A really good example would be Alessandro Mendini’s destruction of Lassu chair, 1974. He used a very basic thing like a chair to show how ideal modernist form is being destroyed (by fire in this case). So he set this chair on fire and took photographs of the whole process. The burning chair symbolizes destruction of the past, it’s no longer just a functional object, it goes beyond the functional and announces a new moment in design: something is being burned but something new may grow from the ashes.

The other example of postmodernism but in movie production industry is Ridley Scott’s 1982 film Blade Runner.


Time was set in Los Angeles 2019 and the idea is that harrison Ford as a detective hunts down wayward “replicants”, androids with superhuman abilities. Some of there artificial humans do not know that they are synthetic – and are horrified to discover that their memories and personalities are implanted. The film uses it as a metaphor for the postmodern condition in general. The suggestion is that we are all “manufactured” by the advertisements we see, the space of the cities we live in, the television shows we watch. Our very identities have become artificial.